Visibility baseline
Where you appear today across search and AI answers, with the gaps named.
Pillar 03of 07
Search & AI Visibility
Ranking #1 on Google doesn’t help if ChatGPT never mentions you.
SEO, AEO & GEO: we make sure you show up on Google — and when someone asks ChatGPT or Google’s AI Overview for the best agent, hotel, or clinic near them.
- Where it sits
- Pillar 03 — once the site can be crawled and cited
- What it covers
- SEO, AEO and GEO worked together
- What you get
- Visibility in search and in AI answers
- Tracked by
- Rankings, citations and answer inclusion
What we examine
What search & AI visibility actually covers.
Each area is reviewed in the same pass, so the findings can be weighed against one another rather than read in isolation.
Technical SEO & on-page optimisation
Indexing, site structure, metadata and on-page signals — the groundwork ranking depends on before content can do anything at all.
Off-page SEO & link building
Authority built through relevant, earned links rather than bulk directory placements that carry no weight.
AEO — Answer Engine Optimisation
Structuring content so assistants such as ChatGPT and Perplexity can extract and attribute it when someone asks your category’s question.
GEO — Generative Engine Optimisation
Positioning your pages to be pulled into Google’s AI Overviews rather than buried underneath them.
Structured data & schema
Machine-readable markup that tells engines what your pages are, so they can be used as an answer.
Quotable, extraction-ready content
Content written in passages that can be lifted and cited cleanly, because that is how answer engines source material.
How it runs
The order the work happens in.
Each stage hands off to the next, so nothing begins before the decision it depends on.
Visibility baseline
We establish where you currently appear across classic search and AI answers — and where competitors appear in your place.
Technical clearance
Indexing and structural debt is cleared first, so the ranking work has something stable to build on.
Content & schema
Pages are restructured and marked up to be readable by people and extractable by engines at the same time.
Authority & monitoring
Earned links, plus ongoing tracking across both search results and answer engines.
What you receive
The things you actually walk away with.
The artefacts the engagement leaves behind, and what they add up to once they are running.
Technical fix list
Indexing and structural issues ordered by what blocks ranking most.
Schema implementation
Structured data deployed across the page types that matter.
Ongoing visibility reporting
Tracking that covers answer-engine inclusion, not only keyword position.
And what that gets you
- Visibility across classic search and AI answer engines
- Content structured to be quoted, not just indexed
- Technical SEO debt cleared before ranking has anything to work with
- A site AI Overviews and chat assistants can actually cite
Before you ask
The questions that come up first.
What is the difference between SEO, AEO and GEO?
SEO wins the classic blue-link result. AEO gets you quoted by assistants like ChatGPT and Perplexity. GEO gets you into Google’s AI Overviews. They share groundwork, but they are not the same job.
How long before this shows results?
Search work compounds rather than switching on. Technical fixes register quickly; authority and answer-engine inclusion build over time. We report the leading indicators so progress is visible before rankings move.
Can you guarantee a number one ranking?
No, and neither can anyone else — the engines do not sell placement and the algorithms keep changing. What we commit to is the work that makes ranking possible, and reporting that shows what actually moved.
Does this replace paid ads?
No. Search visibility compounds while paid delivers immediately. Most brands need both, which is why they sit here as separate pillars.
Ready to put search & AI visibility to work?
Start with the audit — no pitch, no pressure, and you keep the findings either way.
Book a free audit