Attribution setup
Tracking that connects spend to booked revenue rather than clicks.
Pillar 05of 07
Paid Advertising
Ad spend without attribution is just an expensive guess.
Meta, Google, and AI-chatbot ads — run by people who understand your industry’s buyer, not generic templates.
- Where it sits
- Pillar 05 — once the site and lead flow can convert
- What it covers
- Google, Meta, LinkedIn and conversational ads
- What you get
- Spend tied through to booked revenue
- Reviewed
- Weekly, against what is converting
What we examine
What paid advertising actually covers.
Each area is reviewed in the same pass, so the findings can be weighed against one another rather than read in isolation.
Google Ads
Search, Display, Shopping and YouTube structured so budget follows intent instead of spreading evenly across everything.
Meta Ads
Facebook and Instagram campaigns built around your buyer’s actual objections rather than a generic funnel template.
AI chatbot & conversational ads
Ad formats that open a conversation instead of dropping a stranger onto a landing page and hoping.
LinkedIn Ads for B2B
Targeting by role and company, for the deals with long cycles and real contract values.
Industry-specific creative & targeting
Creative made for your vertical’s buyer, tested and refreshed before it fatigues.
Attribution back to booked revenue
Spend traced through to booked revenue, so reporting answers what it earned rather than only what it cost.
How it runs
The order the work happens in.
Each stage hands off to the next, so nothing begins before the decision it depends on.
Account & tracking audit
We review the existing accounts and confirm conversion tracking is telling the truth before spending anything.
Structure & creative
Campaign structure and creative are built around your buyer and your margins, not a template.
Launch & test
Campaigns launch with deliberate tests already running, rather than one variation and hope.
Weekly reallocation
Budget moves toward what is converting, and fatigued creative is replaced on a cycle.
What you receive
The things you actually walk away with.
The artefacts the engagement leaves behind, and what they add up to once they are running.
Campaign creative
Built for your vertical, with variants ready to test.
Structured ad accounts
Accounts you own, structured so another team could read them.
Weekly performance reporting
What moved, what was reallocated, and why.
And what that gets you
- Campaigns built around your buyer, not a generic funnel template
- Spend tracked back to booked revenue, not just clicks
- Creative tested and refreshed before it fatigues
- Budget reallocated weekly toward what’s actually converting
Before you ask
The questions that come up first.
Do I own the ad accounts?
Yes. Accounts are set up under your ownership, so if we ever part ways the history, audiences and learnings stay with you.
What is the minimum I should spend?
It depends on your market and your margins — anyone quoting a universal number has not looked at your business. The audit sizes it against what a lead is actually worth to you.
How is this different from boosting posts?
Boosting optimises for engagement. These campaigns are structured around conversion and attribution, so the reporting shows revenue rather than reach.
Who writes the creative?
We do, and it is made for your industry rather than adapted from a template. Creative is treated as a variable to test, not a one-off deliverable.
Ready to put paid advertising to work?
Start with the audit — no pitch, no pressure, and you keep the findings either way.
Book a free audit