Audit report
Written findings across site, search, paid media, lead flow and Maps.
Most agencies pitch a service before they’ve told you what’s actually broken.
We start by showing you exactly what’s broken — your website, SEO/AEO/GEO, ads, and lead flow — before you spend a dollar with us.
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Everything is reviewed in the same sweep, so findings can be weighed against each other instead of landing as five separate opinions.
Page speed, mobile behaviour, and the route from landing to enquiry — including where visitors drop out before they ever reach a form.
Whether you surface in classic search and in AI answers: indexing, page structure, and whether your content is quotable by answer engines.
Account structure, targeting and spend allocation — specifically where budget is buying clicks that were never going to convert.
What happens after someone enquires: where enquiries land, how quickly they are answered, and which ones are never answered at all.
Profile completeness, category setup and how you place in the local pack against the competitors nearest you.
Everything found, ordered by what is costing you the most leads right now rather than by what is quickest to sell.
Four passes in one engagement. The last hands over a ranked roadmap, which is where any re-audit picks up.
You share read-only access to the site, Google Business Profile, analytics and any live ad accounts. We confirm which services and areas matter most.
Every area is reviewed in the same pass, so findings can be weighed against each other instead of landing as five separate opinions.
We benchmark what we find against the competitors currently winning the searches you want to be winning.
You get the written audit and the ranked roadmap, and we talk you through what we found and why it is ordered that way.
Written findings and a ranked roadmap you keep either way — the audit is built so another team could act on it.
Areas reviewed
Example findings
Illustrative only. Your report itemises what we actually find, ranked by what is costing you the most leads.
Written findings across site, search, paid media, lead flow and Maps.
Every fix ranked by lead impact, so the order of work is settled before anyone starts building.
How your visibility reads next to the local competitors in your service area.
A live run-through of the findings with the people who actually ran the audit.
A prioritised list of what’s costing you leads today
A clear read on where you stand against local competitors
A fix roadmap you can hand to any team — ours or not
No commitment required — the audit stands on its own
No. The audit stands on its own — you keep the findings and the roadmap whether or not you work with us. It is written so another team could act on it.
Read-only is enough: your website, Google Business Profile, analytics, and whichever ad accounts are running. We do not need admin rights to run the diagnostic.
That is the point of auditing all five areas together. The report tells you which one is actually costing you leads, rather than assuming the site is at fault.
The deliverable is a prioritised fix list, not a proposal. Most agencies pitch a service before telling you what is broken; this is deliberately the other way round.
No commitment, and no retainer talk until it makes sense for you. You keep the findings either way.